Application case 5.7: understanding why customers abandon shopping
Application Case 5.7: Understanding Why Customers Abandon Shopping Carts Results in $10 Million Sales Increase, pages 297-298
1. How did Lotte.com use analytics to improve sales?
2. What were the challenges, the proposed solution, and the obtained results?
3. Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?
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