Assignment 2 should be done by the data provided in assignment 1
Select a company
Select a “solution”
Launch a new product
Go to a new market
Introduce a new brand
Cover page
Report details
Your details
My details
Our details
Exec summary
What this report is about– company and a marketing plan
For what you did – the “solution”
How did you do – Segments, 4Ps and recommendations (if any)
Introduction
Report introduction
Say what is this
What are main sections and tools (theory will be used)
Company selected
Refer to the situation analysis you did
Objective – Solution should be briefly mentioned
STP
4Ps
Strategic fit
Conclusion
Appendices
References
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