Assignment 2 should be done by the data provided in assignment 1

Select a company

Select a “solution”

Launch a new product

Go to a new market

Introduce a new brand

Cover page

Report details

Your details 

My details 

Our details


Exec summary

What this report is about– company and a marketing plan

For what you did – the “solution”

How did you do – Segments, 4Ps and recommendations (if any)


Report introduction

Say what is this

What are main sections and tools (theory will be used)

Company selected

Refer to the situation analysis you did

Objective – Solution should be briefly mentioned



Strategic fit




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