Market segmentation | Marketing homework help
Dq: Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns.
They argue that technology had made it far too easy to track buyer behavior and personal information. Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks. Where do you stand on the issue? What are the benefits and risks associated with individualized segmentation?
Pricing strategy associated with services is typically more complex than the pricing of tangible goods.
As a consumer, what pricing issues do you consider when purchasing services? How difficult is it to compare prices among competing services, or to determine the complete price of the service before purchase? What could service providers do to solve these issues?
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