Today’s economy is experiencing a merging of media firms. For example, companies like Verizon now provide phone, cell, TV and internet. A common form of
Today’s economy is experiencing a merging of media firms. For example, companies like Verizon now provide phone, cell, TV and internet. A common form of selling by these giant media firms involves putting them services in packages or “bundles” and offering them for a lower price than if the services were sold separately. For example, Verizon may offer a deal for phone, TV, and internet services. Also, firms bundle TV channels in different packages. All of these practices have become very controversial.
First, watch this brief video on the economics of bundling:
Then read this analysis from the UCLA Law Review of the bundling controversies: www.uclalawreview.org (链接到外部网站。)链接到外部网站。
Many consumers are moving away from buying bundles by “cutting the cord” through a variety of techniques. Watch this Wall Street Journal video on ways to cut the cord:
Explain the economics of bundling, both from a consumer and producer prospective (Use the UCLA article and concepts from the text in your answer.)
Do you think that the government should limit the bundling of TV channels by cable companies?
Is bundling a good idea for consumers? Explain your answer.
How it Works
It only takes a couple of minutes to fill in your details, select the type of paper you need (essay, term paper, etc.), give us all necessary information regarding your assignment.
Once we receive your request, one of our customer support representatives will contact you within 24 hours with more specific information about how much it'll cost for this particular project.
After receiving payment confirmation via PayPal or credit card – we begin working on your detailed outline, which is based on the requirements given by yourself upon ordering.
Once approved, your order is complete and will be emailed directly to the email address provided before payment was made!